Search Analytics
Search Engine Optimization (SEO) is about getting seen. Once you know what works, market trends and potential pitfalls, you can tool your website and your content to what works best. Generally speaking, people don’t go more than three pages into their search results before retooling their keywords to get better results. Once they have narrowed down what gets the best results, you want your website to be listed on one of those first three pages. It pays to do these searches yourself to find out what works best and then apply what you have learned to your website. Google Analytics is a good resource.