4×6 Envelopes Perfect For Mailshots
If you want your mailshot to stand out from the crowd, and get more people opening it instead of binning it, then consider using 4×6 envelopes.
The reason these have quite a good open rate is the fact that they are not commonly associated with a commercial mailshot. People usually recive cards or correspondence from friends in a 4×6 envelope. So your open rate should increase dramatically. And if your open rate increases then it should follow that your conversion rate also increases too.
It is worth a try and any extra expense associated with using the 4×6 will be easily met by the increased revenues from sales.